So what about all these bandwagon jumpers for the Hawks and the Bulls? Obviously both teams have increased in popularity over the last 12 months. The Bulls were supposed to compete for the Eastern Conference championship last season but had a supremely disappointing season leading to the firing of the coach that helped bring them back into relevance with three straight playoff appearances. Some serious luck came their way when they surprisingly won the coveted NBA Draft Lottery and made the RIGHT choice bringing Derrick Rose into the mix. Derrick helped lead the Bulls to an 8-game turnaround getting them back in the playoffs as the #7 seed.
The Bulls' epic playoff series with the defending champ Boston Celtics will go down in history as the best first-round (if not THE best) playoff series ever. All the experts say that just having that playoff experience will help the young Bulls develop as a perennial contender for years to come. They were a couple of shots or a couple of referee calls away from upsetting the #2 Celtics and moving on to face the very beatable Orlando Magic. But the extra media attention and being in the limelight for an extra month brought along what most call bandwagon jumpers. "True" or "die hard" fans tend to despise these people as they only come along when the team has success, but aren't there when the team really needs them to get over the hump. To me, the more people at the games means more noise at the UC which only helps out the home team and that's what I want. Eventually (I hope) the Bulls will start to get some actual calls especially at home...that's what all the experts are saying about Derrick Rose. Can you imagine what this kid would have done with 5-6 more FTs per game? I'm looking forward to that time.
The Hawks saw an absolutely INCREDIBLE transformation this year. It "helped" that they haven't been relevant since 2002's playoff appearance. They made HUGE strides last year thanks to their two AMAZING rookies (Kane and Towes), but floundered a bit down the stretch and missed the "cut" for the playoffs. They did NOT falter this season though, did they? The transformation started when Dale Tallon moved from the radio booth to the front office as GM in 2005. He then picked up Towes (#3 overall) and Kane (#1 overall) in the first round in 2006 and 2007 and the Hawks were on their way. With the death of their long-time and ultra-cheap, stubborn, and arrogant owner "Dollar" Bill Wirtz and the ownership change to son Rocky Wirtz along with the hiring of ex-Cubs President John McDonough, the franchise transmformation was complete. But wait, who doesn't love Savoir Faire? When the Hawks decided to fire him only 4 games into the season this year, I was scratching my head. Well, what do I know? Joel Quenneville was the final piece so he actually completed the transformation.
Getting the home games back on TV helped build a more consistent following. This was THE BIG decision behind getting this team the support they needed to get them over the hump. You can literally watch every single Hawks game on TV and nearly all in HD (that helps too - NHL in HD is the BEST). How did this not make sense to Dollar Bill?
The home attendance and revenue numbers for this season have been ASTRONOMICAL. What a perfect storm to redevelop a fan base. With that totally nuts Game 6 at the UC, the Hawks exceeded 1 million fans and that does NOT count the Winter Classic at the Frozen Confines. The Hawks set an NHL club record by attracting an average of 21,783 to their 40 home dates at United Center (not including the 40,818 who filled Wrigley Field for the Winter Classic) this season. Chicago is averaging 22,578 fans per game through their first five home contests of the 2009 Stanley Cup Playoffs. How can that be with all the fans they should have lost with everyone staying home to watch the home games? Ya...nice logic there Dollar Bill.
So where did all these people come from? This goes back to my original point. Are all these people coming out of the woodwork only here because the team has been so successful? Or were they always there keeping an eye on the team to see when the franchise cared as much as they did? Speaking for myself, I'm going with the latter. I've always followed the Hawks but not as closely as I have these last two years. It REALLY helps me since I don't have season tickets and only get to a couple games a year to have the games on TV. Having THE BEST announcers on the planet doing the games, REALLY helps too. Eddie O and Pat Foley are simply amazing. Eddie O's analysis of Kane's 3rd and pretty much game and series clinching goal on Mon night was so insightful. Amazing! And that's why people like to watch. I can't find any current revenue numbers for this season, but last year's merchandise revenues were up 175% so this year should be right in that same area. Season ticket sales increased 300% from last year to this year too.
So I say WELCOME BACK fans...WELCOME BACK!